Spruce Meadows

As the lead designer for food and beverage kiosks at large-scale Spruce Meadows events, I am responsible for the design of both permanent and pop-up venues operated by the Great Events Group. Each location requires its own unique branding, signage, menus and wayfinding to enhance guest experience and drive sales. Spruce Meadows draws significant crowds of approximately 200,000 guests over the Christmas market season, 500,000 for major horse tournaments like the Masters, and up to 6,000 fans for each Cavalry FC game. The project management for these special events involves initial planning and on-site evaluation, environmental design, graphic design, print coordination and overseeing installation. Spruce Meadows is a world-class facility, and the customer experience must be elevated to match the Spruce Meadows brand.